Enhancing Tourism Destination Competitiveness Through Digitalization

Ni Luh Putu Intan Candra SWARI; Ni Made FITRIANI; Ni Putu Kesya Octika DEWI; Ni Komang Rika SUNDARI

Authors

Ni Luh Putu Intan Candra SWARI Warmadewa University, Indonesia
Ni Made FITRIANI Warmadewa University, Indonesia
Ni Putu Kesya Octika DEWI Warmadewa University, Indonesia
Ni Komang Rika SUNDARI Warmadewa University, Indonesia

Keywords:

digitalization, tourism, competitiveness, tourist destinations, information technology

Abstract

Digitalization has become a major driver in the transformation of the global tourism industry, especially in improving the competitiveness of destinations. This study aims to examine the role and contribution of digitalization to strengthening the tourism sector through a literature review study approach to 10 scientific journals published in the last five years (2021–2025). The results of the study show that digitalization has a significant impact on various aspects, such as destination marketing through digital media, the use of artificial intelligence in managing tourism content, the implementation of electronic payment systems, and the empowerment of tourism MSMEs. In addition, synergy between the government, business actors, and local communities is a key factor in optimizing the use of digital technology in an inclusive and sustainable manner. However, challenges such as infrastructure gaps, low digital literacy, and limited resources still need attention. Therefore, an adaptive and collaborative digitalization strategy is needed to encourage Indonesian tourism to be more competitive in the global market.

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