Empowerment of Vocational Education Islamic Schools Through Smart Marketing and Animal Husbandry Goat Iot Based: Approach International Community Service

Suhardjo Suhardjo; Nicholas Renaldo; Onny Setyawan; Achmad Tavip Junaedi; Jahrizal Jahrizal; Yenny Wati; Suyono Suyono; Febdwi Suryani; Silvia Sari Sitompul

doi:10.61857/cssdev.v3i3.211

Authors

Suhardjo Suhardjo Pelita Institute of Business and Technology, Indonesia
Nicholas Renaldo Institute Pelita of Business and Technology, Indonesia
Onny Setyawan Institute Pelita of Business and Technology, Indonesia
Achmad Tavip Junaedi Institute Pelita of Business and Technology, Indonesia
Jahrizal Jahrizal University of Riau, Indonesia
Yenny Wati Institute Pelita of Business and Technology, Indonesia
Suyono Suyono Institute Pelita of Business and Technology, Indonesia
Febdwi Suryani Institute Pelita of Business and Technology, Indonesia
Silvia Sari Sitompul Institute Pelita of Business and Technology, Indonesia

DOI:

https://doi.org/10.61857/cssdev.v3i3.211

Keywords:

Community engagement, IoT, goat farming, smart marketing, sustainability, empowerment

Abstract

The growing demand for health-oriented functional foods has positioned goat milk agribusiness as a promising sector in developing countries. However, its potential is constrained by low production efficiency, limited technology adoption, and restricted market access. This study addresses these challenges through a community service initiative integrating smart marketing, Internet of Things (IoT)-based goat farming, and value-added processing technologies within an Islamic boarding school ecosystem. Using a Participatory Action Research (PAR) approach, the initiative was conducted at Pondok Al-Faruqi Islamic Boarding School involving students, educators, farmers, and industry stakeholders. Interventions included an international talk show, prototype testing of IoT-based livestock monitoring systems, and demonstrations of goat milk pasteurization technology. Data were collected through participatory observation, interactive sessions, and participant feedback. The findings indicate improvements in participants’ digital marketing literacy, technological awareness, and readiness to adopt innovation. IoT-based systems enabled real-time monitoring of livestock growth, health, and productivity, while pasteurization improved product quality, safety, and marketability. Smart marketing further supported branding, targeted segmentation, and expanded market reach, strengthening community economic capacity and sustainable agribusiness practices. The study proposes the “Smart Technology-Based Agro-Education Empowerment Model,” integrating education, technology, and community empowerment. This model extends the practical convergence of Sustainability, Competitive Advantage, and Disruptive Innovation in community-based development. Despite its localized scope and qualitative nature, the study offers scalable insights for similar educational and rural settings and highlights the need for future quantitative and longitudinal assessment.

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