Enhancing Environmental Awareness Among Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products

I Ketut SELAMET; Putu Ayu Sita LAKSMI; Komang Adi Kurniawan SAPUTRA; I Komang PUTRA

doi:10.61857/cssdev.v2i1.84

Enhancing Environmental Awareness Among Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products

Authors

I Ketut SELAMET Universitas Warmadewa
Putu Ayu Sita LAKSMI Universitas Warmadewa
Komang Adi Kurniawan SAPUTRA Universitas Warmadewa
I Komang PUTRA Universitas Warmadewa

DOI:

https://doi.org/10.61857/cssdev.v2i1.84

Keywords:

MSME, Environmental Awareness, Digital Marketing, Financial Management

Abstract

Environmental awareness among MSME actors in the Dauh Puri Kangin Village area is important to consider as it can positively impact the environment and public health. Here are some key points regarding the environmental awareness of MSME actors: 1. Applying business environmental ethics can reduce the negative impact of MSME production and create business sustainability. 2. Understanding and awareness among MSME actors are necessary for waste management. 3. The government needs to assist MSMEs by facilitating waste management, such as ensuring the operation of wastewater treatment facilities. In addition to environmental awareness, MSME actors also need to pay attention to other issues, such as limited business capital, licensing problems, financial management, lack of product innovation, and difficulties in business development. Digital marketing mechanisms for MSMEs in the Dauh Puri Kangin Village area can be implemented using digital technology and online platforms to achieve marketing goals. Some digital marketing strategies that MSMEs can adopt include: 1. MSMEs can create their own sales website to design the layout, ambience, product catalogue, and promotions. The website should be mobile-friendly for easy access via smartphones. 2. MSMEs can leverage social media as a promotional tool for sales. They can create special groups on platforms like WhatsApp and Line to send product catalogues to loyal customers. 3. MSMEs can collaborate with marketplaces to sell their products. Marketplaces like Shopee and Tokopedia provide security for MSMEs regarding payments. 4. MSMEs can implement email marketing as an online marketing strategy. 5. MSMEs can provide responsive and effective customer service through digital channels such as email, social media, and online chat. Important principles in digital marketing include understanding the target market and consumer behaviour in the digital space, identifying digital platforms that align with the target audience, and analyzing data to measure marketing performance.

References

Ben Arfi, W., Hikkerova, L., & Sahut, J. M. (2018). External knowledge sources, green innovation and performance. Technological Forecasting and Social Change, 129(January), 210–220. https://doi.org/10.1016/j.techfore.2017.09.017

Calderon-Monge, E., & Ribeiro-Soriano, D. (2023). The role of digitalization in business and management: a systematic literature review. In Review of Managerial Science (Issue 0123456789). Springer Berlin Heidelberg. https://doi.org/10.1007/s11846-023-00647-8

Chan, E. S. W., & Hsu, C. H. C. (2016). Environmental management research in hospitality. International Journal of Contemporary Hospitality Management, 28(5), 886–923. https://doi.org/10.1108/IJCHM-02-2015-0076

Dangelico, R. M., & Pujari, D. (2010). Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95(3), 471–486. https://doi.org/10.1007/s10551-010-0434-0

Darmawan, N. A. S., Laksmi, P. A. S., & Saputra, K. A. K. (2023). Socialization of E-commerce for Marketing Agricultural Products in Sangsit Village, Sawan District, Buleleng Regency, Bali. Community Service: Sustainability Development, 1(1), 2018–2022.

Ferayanti, K. D., Wahyuni, N. M., & Laksmi, P. A. S. (2024). Customer Satisfaction As A Mediator For The Influencer And Word Of Mouth On Online Purchase Decisions For Fashion Products In Denpasar City. Journal of Tourism, Economics and Policy, 4(2), 151–156.

Karimi, H., & Ataei, P. (2023). Perceived social risks and farmers’ behavior in using urban wastewater in their farms. Environmental and Sustainability Indicators, 20(September), 100301. https://doi.org/10.1016/j.indic.2023.100301

Khan, P. A., Johl, S. K., & Akhtar, S. (2021). Firm Sustainable Development Goals and Firm Financial Performance through the Lens of Green Innovation Practices and Reporting: A Proactive Approach. Journal of Risk and Financial Management, 14(12). https://doi.org/10.3390/jrfm14120605

Laksmi, P. A. S., Arjawa, I. G. W., & Pulawan, I. M. (2023). Community Participation to Improve Tourism Industry Performance: A Case Study in Mandalika Lombok Tourist Area. International Journal of Social Health, 2(6), 377–384.

Laksmi, P. A. S., Putra, Y. D., Sara, I. M., Setena, I. M., Putra, I. K., & Jamaludin, M. R. (2023). Self-Reliance with Nature: Development of Subak Ecotourism as an Effort to Empower the Local Community in Siangan Village, Gianyar District, Gianyar Regency. Bhakti Persada Jurnal Aplikasi IPTEKS, 9(2), 118–123.

Laksmi, P. A. S., Selamet, I. K., Mangku, I. G. P., Saputra, K. A. K., Rashid, W. E. W., & Saihani, S. B. (2024). Management Strategy Planning And Implementation Of Advanced Technology In Increasing Agricultural Productivity. RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences, 9(153), 97–106.

Pham, N. T., Tučková, Z., & Chiappetta Jabbour, C. J. (2019). Greening the hospitality industry: How do green human resource management practices influence organizational citizenship behavior in hotels? A mixed-methods study. Tourism Management, 72(August 2018), 386–399. https://doi.org/10.1016/j.tourman.2018.12.008

Saputra, K. A. K., Ekajayanti, L. G. P. S., & Anggiriawan, P. B. (2018). Kompetensi Sumber Daya Manusia Dan Sikap Love of Money Dalam Pengelolaan Keuangan Usaha Mikro Kecil Menengah (Umkm). Jurnal Reviu Akuntansi Dan Keuangan, 8(2), 135. https://doi.org/10.22219/jrak.v8i2.33

Saputra, K. A. K., & Laksmi, P. A. S. (2024). The Influence of Green Governance, Implementation of Energy Accounting, and GreenHuman Resource Management on Sustainability Performance: An Empirical Study in theHospitality Industry in Bali. Jurnal Ilmiah Akuntansi, 9(1), 113–136. https://doi.org/DOI: 10.23887/jia.v9i1.66630

Saputra, K. A. K., Subroto, B., Rahman, A. F., & Saraswati, E. (2023). Mediation Role of Environmental Management Accounting on the Effect of Green Competitive Advantage on Sustainable Performance. Journal of Sustainability Science and Management, 18(2), 103–115. https://doi.org/10.46754/jssm.2023.02.008

Sara, I. M., Adi, K., Saputra, K., Kartika, I. W., & Utama, J. (2020). Financial Statements of Micro , Small and Medium Enterprises Based on the Concept of an Economic Entity Literature Review. Journal of Hunan University Natural Sciences, 47(12), 125–132.

Sara, I. M., & Saputra, K. A. K. (2021). Easy Access To Public Services Through Digital Village. Russian Journal of Agricultural and Socio-Economic Sciences, 119(11), 109–118. https://doi.org/10.18551/rjoas.2021-11.13

Tóth, B., Lippai-Makra, E., Szládek, D., & Kiss, G. D. (2021). The contribution of ESG information to the financial stability of European banks. Public Finance Quarterly, 66(3), 429–450. https://doi.org/10.35551/PFQ_2021_3_7