Revitalizing the Image of Islamic Boarding Schools in Addressing the Crisis of Societal Stigma Through Digital Platforms

Ahmad Nadif SANAFIRI

doi:10.61857/jsscs.v1i3.106

Authors

Ahmad Nadif SANAFIRI Nurul Jadid University, Indonesia

DOI:

https://doi.org/10.61857/jsscs.v1i3.106

Keywords:

Image Revitalization, Stigma Crisis, Digital Platforms

Abstract

This study aims to explore how digital strategies employed by Islamic boarding schools (pesantren) can be used to improve their image and address societal stigma. The primary focus is on understanding the role of digital content, user engagement, and feedback in shaping public perceptions of pesantren. The research adopts a qualitative method with a case study approach to gain an in-depth understanding of the topic. The research subjects include the administrators of Nurul Jadid Islamic Boarding School, who are involved in the creation and management of digital content, as well as the audience actively interacting with pesantren content across various digital platforms such as social media, websites, and videos. Data collection techniques involve in-depth interviews with pesantren administrators and the audience to explore their experiences, perceptions, and feedback. Additionally, content analysis of user feedback on digital platforms is employed to enrich the information collected. Data analysis techniques include transcription of interviews, coding of qualitative data, and thematic analysis to identify key themes and patterns. Data from user feedback is analyzed to understand engagement and responses to pesantren content. The findings indicate that positive and informative digital content, such as stories of students and alums, significantly improves public perception of pesantren. Digital platforms enhance the image of pesantren, with audience engagement and responses to user feedback being key factors. This research highlights the importance of responsive digital strategies in building a better image in the eyes of the public.

References

Akour, M., & Alenezi, M. (2022). Higher Education Future in the Era of Digital Transformation. Education Sciences, 12(11), 784. https://doi.org/10.3390/educsci12110784

Al-Rahmi, A. M., Shamsuddin, A., Alturki, U., Aldraiweesh, A., Yusof, F. M., Al-Rahmi, W. M., & Aljeraiwi, A. A. (2021). The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education. Sustainability, 13(14), 7770. https://doi.org/10.3390/su13147770

Bai, X., Fiske, S. T., & Griffiths, T. L. (2022). Globally Inaccurate Stereotypes Can Result From Locally Adaptive Exploration. Psychological Science, 33(5), 671–684. https://doi.org/10.1177/09567976211045929

Bonina, C., Koskinen, K., Eaton, B., & Gawer, A. (2021). Digital platforms for development: Foundations and research agenda. Information Systems Journal, 31(6), 869–902. https://doi.org/10.1111/isj.12326

Bruun, H., & Lassen, J. M. (2024). New scheduling strategies and production culture in public service television in the digital era: The case of DR and TV 2 in Denmark. Critical Studies in Television: The International Journal of Television Studies, 19(2), 182–200. https://doi.org/10.1177/17496020231196422

Buell, R. W., Porter, E., & Norton, M. I. (2021). Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government. Manufacturing & Service Operations Management, 23(4), 781–802. https://doi.org/10.1287/msom.2020.0877

Canhoto, A. I., Quinton, S., Pera, R., Molinillo, S., & Simkin, L. (2021). Digital strategy aligning in SMEs: A dynamic capabilities perspective. The Journal of Strategic Information Systems, 30(3), 101682. https://doi.org/10.1016/j.jsis.2021.101682

Castillo, A., Benitez, J., Llorens, J., & Luo, X. (Robert). (2021). Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decision Support Systems, 145, 113516. https://doi.org/10.1016/j.dss.2021.113516

Chen, L., Tong, T. W., Tang, S., & Han, N. (2022). Governance and Design of Digital Platforms: A Review and Future Research Directions on a Meta-Organization. Journal of Management, 48(1), 147–184. https://doi.org/10.1177/01492063211045023

Evans, A. J., Brown, R. W., Bui, M. M., Chlipala, E. A., Lacchetti, C., Milner, D. A., Pantanowitz, L., Parwani, A. V., Reid, K., Riben, M. W., Reuter, V. E., Stephens, L., Stewart, R. L., & Thomas, N. E. (2022). Validating Whole Slide Imaging Systems for Diagnostic Purposes in Pathology. Archives of Pathology & Laboratory Medicine, 146(4), 440–450. https://doi.org/10.5858/arpa.2020-0723-CP

Facchinetti, R. (2021). News discourse and the dissemination of knowledge and perspective: From print and monomodal to digital and multisemiotic. Journal of Pragmatics, 175, 195–206. https://doi.org/10.1016/j.pragma.2021.01.015

Gabbert, F., Hope, L., Luther, K., Wright, G., Ng, M., & Oxburgh, G. (2021). Exploring the use of rapport in professional information‐gathering contexts by systematically mapping the evidence base. Applied Cognitive Psychology, 35(2), 329–341. https://doi.org/10.1002/acp.3762

Goulah-Pabst, D. M. (2023). Suicide Loss Survivors: Navigating Social Stigma and Threats to Social Bonds. OMEGA - Journal of Death and Dying, 87(3), 769–792. https://doi.org/10.1177/00302228211026513

Guàrdia, L., Maina, M., Mancini, F., & Martinez Melo, M. (2023). Key Quality Factors in Digital Competence Assessment: A Validation Study from Teachers’ Perspective. Applied Sciences, 13(4), 2450. https://doi.org/10.3390/app13042450

Li, W., Zhu, J., Fu, L., Zhu, Q., Xie, Y., & Hu, Y. (2021). An augmented representation method of debris flow scenes to improve public perception. International Journal of Geographical Information Science, 35(8), 1521–1544. https://doi.org/10.1080/13658816.2020.1833016

Li, Z., Zhang, Q., Du, X., Ma, Y., & Wang, S. (2021). Social media rumor refutation effectiveness: Evaluation, modelling and enhancement. Information Processing & Management, 58(1), 102420. https://doi.org/10.1016/j.ipm.2020.102420

Lischka, J. A. (2021). Logics in social media news making: How social media editors marry the Facebook logic with journalistic standards. Journalism, 22(2), 430–447. https://doi.org/10.1177/1464884918788472

Marengo, D., Montag, C., Sindermann, C., Elhai, J. D., & Settanni, M. (2021). Examining the links between active Facebook use, received likes, self-esteem and happiness: A study using objective social media data. Telematics and Informatics, 58, 101523. https://doi.org/10.1016/j.tele.2020.101523

Miguel, C., Clare, C., Ashworth, C. J., & Hoang, D. (2024). Self-branding and content creation strategies on Instagram: A case study of foodie influencers. Information, Communication & Society, 27(8), 1530–1550. https://doi.org/10.1080/1369118X.2023.2246524

Nguyen, D. N., Kumakura, M., Kudo, S., Esteban, M., & Onuki, M. (2021). Overcoming negative disaster images: How Fukushima’s sake breweries challenged negative stereotypes and rebuilt its regional brand. Journal of Tourism Futures, 7(3), 390–405. https://doi.org/10.1108/JTF-11-2020-0197

Popkova, E. G., De Bernardi, P., Tyurina, Y. G., & Sergi, B. S. (2022). A theory of digital technology advancement to address the grand challenges of sustainable development. Technology in Society, 68, 101831. https://doi.org/10.1016/j.techsoc.2021.101831

Proksch, D., Rosin, A. F., Stubner, S., & Pinkwart, A. (2024). The influence of a digital strategy on the digitalization of new ventures: The mediating effect of digital capabilities and a digital culture. Journal of Small Business Management, 62(1), 1–29. https://doi.org/10.1080/00472778.2021.1883036

Rayna, T., & Striukova, L. (2021). Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation. Journal of the Knowledge Economy, 12(1), 218–237. https://doi.org/10.1007/s13132-016-0390-8

Rohn, D., Bican, P. M., Brem, A., Kraus, S., & Clauss, T. (2021). Digital platform-based business models – An exploration of critical success factors. Journal of Engineering and Technology Management, 60, 101625. https://doi.org/10.1016/j.jengtecman.2021.101625

Saleh, S. N., Lehmann, C. U., McDonald, S. A., Basit, M. A., & Medford, R. J. (2021). Understanding public perception of coronavirus disease 2019 (COVID-19) social distancing on Twitter. Infection Control & Hospital Epidemiology, 42(2), 131–138. https://doi.org/10.1017/ice.2020.406

Setterington, N. A., McLean, S., & Woods, A. (2023). Design, implementation, and evaluation of Students as Partners interactive feedback model. Advances in Physiology Education, 47(2), 181–193. https://doi.org/10.1152/advan.00182.2022

Stallkamp, M., & Schotter, A. P. J. (2021). Platforms without borders? The international strategies of digital platform firms. Global Strategy Journal, 11(1), 58–80. https://doi.org/10.1002/gsj.1336

Tafesse, W., & Wood, B. P. (2021). Followers’ engagement with instagram influencers: The role of influencers’ content and engagement strategy. Journal of Retailing and Consumer Services, 58, 102303. https://doi.org/10.1016/j.jretconser.2020.102303

Timotheou, S., Miliou, O., Dimitriadis, Y., Sobrino, S. V., Giannoutsou, N., Cachia, R., Monés, A. M., & Ioannou, A. (2023). Impacts of digital technologies on education and factors influencing schools’ digital capacity and transformation: A literature review. Education and Information Technologies, 28(6), 6695–6726. https://doi.org/10.1007/s10639-022-11431-8

Ul Haq, H. B., Asif, M., Ahmad, M. B., Ashraf, R., & Mahmood, T. (2022). An Effective Video Summarization Framework Based on the Object of Interest Using Deep Learning. Mathematical Problems in Engineering, 2022, 1–25. https://doi.org/10.1155/2022/7453744

Vandenbosch, L., Fardouly, J., & Tiggemann, M. (2022). Social media and body image: Recent trends and future directions. Current Opinion in Psychology, 45, 101289. https://doi.org/10.1016/j.copsyc.2021.12.002

Westbury, S., Oyebode, O., Van Rens, T., & Barber, T. M. (2023). Obesity Stigma: Causes, Consequences, and Potential Solutions. Current Obesity Reports, 12(1), 10–23. https://doi.org/10.1007/s13679-023-00495-3

Wong, S. I., Bunjak, A., Černe, M., & Fieseler, C. (2021). Fostering Creative Performance of Platform Crowdworkers: The Digital Feedback Dilemma. International Journal of Electronic Commerce, 25(3), 263–286. https://doi.org/10.1080/10864415.2021.1942674

Zhao, Y., Pinto Llorente, A. M., & Sánchez Gómez, M. C. (2021). Digital competence in higher education research: A systematic literature review. Computers & Education, 168, 104212. https://doi.org/10.1016/j.compedu.2021.104212